In this video, I haven't been looking at the genre or the content, but the lighting involved. Throughout the video, there is a visual effect of which the lighting is duller, or hazier. This is an idea I have for my music video, to transform the authenticity of the video with a slight sepia effect, creating a sunnier scene, such as he effect used in Paulo Nutini's 'New Shoes' video.
In this video, he also sings at the camera as if he is talking to the camera, telling the story within the song. This idea, i think incorporates well into my video ideas, as it relates back to the Guitarist in the film ' Theres something about Mary' where I got this original idea from.